Build in public
What we're working on.
We share what we're building, what we tested, and what we learned. No marketing fluff, just the actual roadmap.
Shipping soon
Next 30 days.
Real-time order tracking
Track your subscription box from leaving Boucherville to your door, with live ETA updates by SMS.
ETA: mid-June 2026
Recipe quiz personalization
Answer 5 questions about taste and goals, get a tailored monthly mix that adapts as your tastes shift.
ETA: late June 2026
Founder's office hours
Monthly 30-min open call with Paul. Ask anything: roadmap, ingredients, the business.
First call: July 8, 2026
Recently shipped
Last 60 days.
✓ April 27
9-reasons advertorial LP
Launched the founder-led editorial for paid social. Ditched the diététiste sponsored framing in favor of our own POV.
✓ April 22
Carbon-neutral shipping
Every box now offsets its full carbon footprint via a Quebec-based reforestation partner. No upcharge.
✓ April 15
Box-recommender quiz
First-time visitors now get a 60-second quiz to land on the right size. Lifted BYB completion +18% in our pilot.
✓ April 8
Discovery box auto-renew
Discovery now rolls into a Box of 30 automatically at the subscriber price. Skip or cancel in two clicks.
Backlog
What's next, prioritized.
- Real reviews integration (Junip / Loox).
- Klaviyo welcome series + cart abandonment.
- Subscription preview + 1-click swap on next box.
Want to push something up the list? Email hi@fruvi.co. We read every message.